The Caring Effect's goal is to make those who care aware of the needs of others and plug them into the ways they can make a difference. Their song “Time to Step Up” was written and performed exclusively for The Caring Effect by Bill Champlin, formerly of the Band Chicago.

“When I was told about the project I thought that it was a great idea. Focusing on the “people” aspect of charities. Thanks for having me on board for this project. Good luck with everything. Be good.” – Bill Champlin